Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for beginners!
DOOH explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
How Predictive Audiences decrease CPL
All you need to know about predictive audiences: how do they work? Why are they better than lookalike audiences? What are the best practices?
Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
Why hire a Digital Marketing Consultant?
Digital marketing consultancy for small businesses: what is a digital marketing consultant, how to hire one and how much do consultants charge?
Native ads vs Display ads: advantages and disadvantages
Differences between native ads vs display ads: benefits and disadvantages of each ad format. Discover which programmatic ad format is best for your campaigns before allocating ad spend to one or the other.
In-feed ads: Definition and Examples
What exactly are in-feed ads? Are they only available on mobile? Are in-feed ads available on Programmatic platforms? Get answers to your questions, with Ted Jordan!
7 tips to learn Programmatic as a beginner
A beginner’s guide to Programmatic Advertising: how beginners can learn Programmatic quickly.
Mobile Interscroller ads are the new Interstitials
Mobile interscroller ads: responsive, attention-grabbing, non-disruptive… Discover why advertisers and publishers love this dynamic native ad format.
Programmatic Advertising: what is a Pre-Roll?
Are Pre-Roll ads clickable? What is a Pre-roll exactly? Learn more about this dynamic and engaging Programmatic ad format now! (best practices + examples)
