Digital Marketing KPIs and Metrics with Formulas
Find examples of common KPIs in Programmatic campaigns and read our guidelines to track and optimise your campaigns in an efficient manner.
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.
Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
Programmatic targeting options: reach the right audience
Increase your conversion rate with Programmatic audience targeting options. Discover how to reach the right audience in a cost-effective way thanks to Ted Jordan.
Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for beginners!
DOOH advertising explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
Predictive Audience targeting explained
All you need to know about predictive audiences: how do they work? Why are they better than lookalike audiences? What are the best practices?
Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
Advantages and disadvantages of Display advertising vs Native ads
Differences between native ads vs display ads: benefits and disadvantages of each ad format. Discover which programmatic ad format is best for your campaigns before allocating ad spend to one or the other.
