Choosing the right KPIs for your Programmatic campaigns
Find examples of common KPIs in Programmatic campaigns and read our guidelines to track and optimise your campaigns in an efficient manner.
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
The power of Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.
Programmatic Certification: how to get certified in Programmatic Marketing
Stand out from competition: get a Programmatic Certification! Learn why Programmatic Marketing is a great career and why you should get certified.
Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
Programmatic audience targeting: reach the right audience
Increase your conversion rate with Programmatic audience targeting options. Discover how to reach the right audience in a cost-effective way thanks to Ted Jordan.
Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for beginners!
DOOH explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
How Predictive Audiences decrease CPL
All you need to know about predictive audiences: how do they work? Why are they better than lookalike audiences? What are the best practices?
Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
