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Dive into a realm of media mastery, data analytics and business acumen, coupled with innovative marketing consulting and training.

Learn how programmatic advertising works, master Excel functions and tools, and reinforce your knowledge by reading our blog posts.

These posts are a great addition to our certifying online courses!

Popular Posts

Advertising
Analytics

Advertising News – 09 June 2024

Advertising News 09 June 2024
This week, we'll explore Google's latest algorithm update and it's massive impact on independent websites, the newly passed media Freedom Act in the EU aimed at protecting journalists, and a recent study on brand safety in advertising by IAS.
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What is O&O Advertising?

What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
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Advertising News – 23 June 2024

Advertising News 23 June 2024
Every week, we bring you the top three news stories in the advertising industry. This week, we'll explore the 2024 Morning Consult's latest report on the most trusted brand of the year, the EU parliament's new law banning greenwashing and misleading product information, and Uber allowing programmatic media buying on their Rides App.
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Cookieless Targeting Solutions in Programmatic

Cookieless Targeting Solutions in Programmatic
Discover all the cookieless targeting solutions you can use in Programmatic in order to collect and use data without cookies. Cookieless Programmatic will have no secret for you thanks to Ted Jordan.
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Device ID in Programmatic: how does it work?

Device ID in Programmatic
Discover what DID is and why advertisers love this tracking and attribution tool. Ted Jordan explains device ID with simple words so beginners can get a clear idea of what it is.
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Contextual Targeting in Programmatic

Contextual Targeting in Programmatic
We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.
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How to change cells colour based on value in Excel?

Conditional Formatting
Change cells colours based on value and become a spreadsheet pro! Watch our videos and examples to learn how to use conditional formatting in MS Excel.
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How to redo or undo an action on Mac

Using ctr z and ctr y in excel to redo or undo an action.
Undo, redo, repeat: what are the shortcuts? Add a new skill by checking our quick tutorial regarding these actions. Command Z and Command Y will become your new favourite shortcuts!
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Cell absolute reference: what’s the Excel dollar sign shortcut?

Absolute Referencing in Excel
The Excel absolute reference shortcut will become one of your favourites to save time! Switch from relative to absolute references in seconds using this trick.
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Flash Fill in Excel: shortcut and use

Flash Fills in Excel
You don't know how to use Flash Fill in Excel? No worries, Ted Jordan is here to teach you how to become an Excel Wizard! Learn what is the Flash Fill shortcut and save time filling your data automatically.
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AutoSum shortcut: quick sum of column (Excel)

AutoSum Shortcut in Excel
The AutoSum shortcut or how to save time to calculate sum of columns or rows in Excel. Learn how to use AutoSum in MS Excel with our various examples (with short videos and with images).
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How to increase indent in Excel

Indenting in Excel Cells
Discover how to increase indent in Excel and shortcut keys for indentation. Learn how to remove indent quickly to style your spreadsheets in a timely manner.
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Advertising
Analytics

Categories

AllPlatformsKPI'sTargetingFormatsAd News
What is Programmatic Advertising?

What is Programmatic Advertising?

Understand what programmatic advertising is and how it works to increase your ROI and become a programmatic specialist.

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Programmatic Advertising: What is a DSP?

What are DSPs?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!

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Programmatic Advertising: What is a SSP?

Supply-Side Platforms (SSPs) Explained

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

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Best DSPs for Programmatic Advertising

Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.

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Programmatic: Pixels in Advertising 101

Programmatic Advertising 101: Pixels

Learn the basics of Programmatic Advertising with Ted Jordan! Today, we explain what a pixel is in advertising with simple words and expertise. Ready to learn?

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3rd party pixels and cookies

Welcome to the world of 3rd party data: discover why pixels and cookies are important and what their role in programmatic advertising is.

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Categories

AllFunctionsToolsShortcut Keys

How to change shapes in Excel column charts

Learn how to easily change the columns shape in your Excel charts so your colleagues and customers will remember your impacting graphs.

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Navigating with Tab, Enter, and Shift Key on Excel.

How to move between cells when arrow keys are not working (Excel)

Learn how to move between Excel cells without using your mouse or arrow keys. Discover more shortcuts and tricks below!

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How to use the LEFT, RIGHT and MID functions

Learn how to extract text in Excel with the LEFT, RIGHT and MID functions. Plenty of examples to learn from and functions are explained with simple words. If you start...

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How to use the IFERROR function (Excel + Google Sheets)

Discover how to use IFERROR in Excel or in Google Sheets in 4 easy steps! No more errors on your documents or dashboards with IFERROR.

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How to add and use calculated fields in Pivot Tables

Learn how to add, customise and use calculated fields in Excel or Google. Discover how to change fields names or formulas in your Pivot Tables.

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Cope Paste Options on excel with shortcut keys

Copy paste values like a pro! (Excel+Google Sheets)

Copy and paste values (not formulas) using shortcut keys in Excel or Google Sheets! Learn how spreadsheets professionals do it within seconds and become one of them. Save time now...

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