The role of machine learning in advertising
What does the ML acronym mean? What’s the difference between AI and ML? Discover the expanding role of machine learning in Programmatic, with the help of Ted Jordan, a programmatic expert and media trader.
Rich media ads
Today, learn the difference between standard banners and rich media ads, discover why rich media is one of the best digital advertising formats and why you should start using it for your campaigns. We’ll share plenty of examples with you to understand this interactive ad format!
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.
Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for beginners!
DOOH advertising explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
Advantages and disadvantages of Display advertising vs Native ads
Differences between native ads vs display ads: benefits and disadvantages of each ad format. Discover which programmatic ad format is best for your campaigns before allocating ad spend to one or the other.
In-feed ads: Definition and Examples
What exactly are in-feed ads? Are they only available on mobile? Are in-feed ads available on Programmatic platforms? Get answers to your questions, with Ted Jordan!
