Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
The power of Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.
Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for beginners!
DOOH explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
Native ads vs Display ads: advantages and disadvantages
Differences between native ads vs display ads: benefits and disadvantages of each ad format. Discover which programmatic ad format is best for your campaigns before allocating ad spend to one or the other.
In-feed ads: Definition and Examples
What exactly are in-feed ads? Are they only available on mobile? Are in-feed ads available on Programmatic platforms? Get answers to your questions, with Ted Jordan!
Mobile Interscroller ads are the new Interstitials
Mobile interscroller ads: responsive, attention-grabbing, non-disruptive… Discover why advertisers and publishers love this dynamic native ad format.
Programmatic Advertising: what is a Pre-Roll?
Are Pre-Roll ads clickable? What is a Pre-roll exactly? Learn more about this dynamic and engaging Programmatic ad format now! (best practices + examples)
