You created your business and are working hard to maintain it: hiring employees, satisfying customers, putting marketing strategies in place, and much more!
If your team is too small or if you want to save time and money, you may want to hire a digital marketing consultant to help you.
Digital marketing consultants use digital platforms, such as DSPs, and premium analytics tools to help you connect with your current and future customers. Finding the right digital marketing consultant for you will make you stand out from your competitors.
What is a digital marketing consultant?
A digital marketing consultant is an expert in digital marketing who helps small to large businesses build a strong marketing plan (short-term and long-term goals), who assists with campaign settings, tracking, analytics, and who offers tailored optimisation strategies.
The level of action from the digital marketing expert is determined during onboarding.
A digital marketing consultant can gather data and analyse it for you in order to determine your persona. Your persona corresponds to a specific audience to target in order to be profitable: your ideal customer.
This expert also indicates businesses how to reach more potential clients and how to scale without losing time nor money.
A digital marketing consultant will offer you different strategies to reach your goals: programmatic advertising, analytics services, SEO, PPC campaigns, help with brand awareness, use of omnichannel platforms such as DSPs with DOOH or audio campaigns, etc.
Automating actions and providing training to you and your staff to become more efficient is also a part of digital marketing consultancy.
Digital marketing: why hire a consultant
Here are 11 reasons why you should hire a digital marketing consultant:
- Discover the latest trends, best practices and ad formats to use specifically for your campaigns;
- Focus on running your business while the digital marketing consultant focuses on bringing you more traffic, more leads, more clients;
- Receive a fresh perspective on your current strategy;
- Scalability;
- Get access to premium tools and insights: track and analyse data more easily;
- Learn how to use advanced analytics tools;
- Discover which DSP is best for your campaigns and your budget;
- Find new opportunities to engage with your current customers;
- Receive support from the expert during good and bad periods;
- New tailored strategies created for your business;
- Save time and money by hiring an expert you don’t need to train.
How to hire a digital marketing consultant
If you’re looking for a digital marketing consultant in Austin, Chicago, Atlanta, San Diego or somewhere else in the United States or in Europe, follow these tips to hire the expert you need:
- Check the consultant references;
- Ask for more information about the onboarding process;
- Make sure the digital marketing specialist is up-to-date with the latest trends (the ones you can find in Ad News);
- Ask about their experience in digital marketing (previous work in big advertising companies such as Yahoo, Taboola or Google is a good sign);
- Data analytics is a service that should be offered by a digital marketing consultant;
- Does the consultant use simple words when talking about strategies?
- Does the marketing expert have a problem-solving mindset?
- Can the digital marketing expert provide training for you or your employees?
- Small digital marketing consultancy agencies are the best because they understand scalability and work with SMB and large companies, for different markets (Europe, US, Asia).
How much do digital marketing consultant charge?
A digital marketing consultant can charge in various ways: per hour, with a fixed monthly fee, with a percentage of ad spend, or with a combination of different methods.
Usually, online digital marketing consultant services are cheaper than on-site ones.
The charged rate depends on the scope of actions, expertise, geographic location… and if the consultant needs to train your team.
Fill this form to know how much our digital marketing consultant will charge you for your project.
How to become a digital marketing consultant
One of the best ways to become a digital marketing consultant is to start with programmatic learning and to find an entry-level job in a corporate company such as Google, Microsoft or Yahoo.
Nowadays, it’s easy to receive an online training (with professional certification upon completion) from experts like Ted Jordan. Join an online course, study at your own pace and take the exam to receive a certificate.
What are the tips to learn programmatic as a beginner? Click here to know.
