Professional certifications demonstrate your proficiency and your expertise in a specific field such as Programmatic Marketing. Programmatic Certifications make you a more attractive candidate when applying for roles like Account Manager or Ad Ops, Account Strategist, Digital Marketing SME, Programatic Trader or Digital Campaign Manager.
If you want to become a Programmatic Marketer, getting certified is a must. Even more if you want to create your own Digital Marketing agency.
Is learning Programmatic worth it?
Programmatic learning is essential for candidates in the Programmatic Marketing field and for digital companies. Our world is becoming more digitalised every year and marketers know it’s the right way to reach their audience and increase profits. Learning how to manage digital ad campaigns through Programmatic is crucial for success and growth.
For candidates, it increases their chances of getting hired by marketing companies. Candidates know how to manage campaigns in efficient ways, how to analyse data and optimise campaigns: they can prove it with a Programmatic Certification.
For digital companies, learning Programmatic is worth it because they will be able to save time and money. They can avoid time-consuming order creation by creating campaigns directly from the same platform, a DSP for example. Think omnichannel campaigns, precise targeting options, premium analytics tools… Perfect to reach more potential customers and grow exponentially!
Programmatic allows you to reach potential customers everywhere they go: from their bedroom, when they watch their favourite TV show (thanks to CTV advertising), to the gym they attend after work (thanks to DOOH advertising).
Instead of learning how to use a handful of advertising platforms, you could learn Programmatic and manage your digital campaigns from the same platform, a DSP for example.
Yes, learning Programmatic is worth it.
Thanks to dynamic and professional online courses, you don’t need to block months of your life to learn Programmatic. Some great Programmatic Marketing Courses exist!
Is Programmatic Marketing a good career?
The Digital Marketing world is growing each year and tech companies are always looking for great Programmatic Marketers and Traders to join their teams: Amazon, Google, The Trade Desk… Programmatic Marketing represents more than $500B each year!
Programmatic Marketing requires a lot of transferable skills such as analytics and adaptability. So the experience gained in this field will be appreciated in other fields too.
An important point to take into account: salary.
Salaries for top roles in Programmatic are excellent. For example, the average salary for a Programmatic Campaign Manager in the US is $84,000 per year.
How to get a Programmatic Certification
To increase your chance of getting a role as a Programmatic Marketer, Campaign Manager or Analyst, getting a Programmatic Certification is key.
To get a Programmatic Certification, you can go to university and listen to boring presentations while sitting uncomfortably on a chair… or you can join a Certifying Programmatic Online Course.
We recommend online courses for various reasons:
- You can learn Programmatic wherever you want
- They are great value for money
- You can learn at your own pace
- No need to spend hours on the car or on the bus to join
- You learn from Programmatic Subject Matter Experts like Ted Jordan
- You receive a Programmatic Certification upon completion
Nowadays, it’s easier to get a Programmatic Certification but make sure you join a course done by a Programmatic Expert!
This Programmatic Course, for example, is provided by Ted Jordan: Ted worked with over 100 brands as a Media and Programmatic Expert. He worked for Yahoo for several years, where he got promoted just 2 months after joining the company. He’s that good!
Now, he owns his Digital Media Agency where he continues to manage campaigns for worldwide clients. And he also trains future Programmatic Experts. You could be one of them!
Get your Programmatic Certification, join his online course now.
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