SQL 101: What Is SQL and Why It Matters
Learn the fundamentals of Structured Query Language (SQL) and discover why it’s the backbone of modern data management. Introduction Have you ever wondered how vast amounts of data—from customer records to sales figures—are stored, managed, and made meaningful? The answer lies in SQL. Whether you’re completely new to databases or looking to refresh your knowledge, […]
Impressions vs views: what’s the difference?
Learn the difference between impressions vs views, unique impressions vs total impressions, impressions vs reach, and much more! Ready to become a digital marketing expert with the help of Ted Jordan?
Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the same? What is a white label ad server? Is this used in Programmatic?
Omnichannel vs multichannel
Omnichannel vs multichannel: what’s the difference between these marketing approaches? How to create an omnichannel strategy? Get an introduction to omnichannel marketing and learn from seamless experiences and examples.
DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
2026 Programmatic Advertising and AdTech conferences (7 events)
7 Programmatic Advertising and AdTech conferences to attend in 2026. Learn, network, discover, attend workshops: get better at Programmatic.
Excel test in interview: how to prepare + tips to pass
Do you have an Excel assessment test planned for a job application? Discover 15 tips to prepare and pass the test. Learn how to answer Excel most common questions during interviews.
Digital Marketing KPIs and Metrics with Formulas
Find examples of common KPIs in Programmatic campaigns and read our guidelines to track and optimise your campaigns in an efficient manner.
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.