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Programmatic Advertising Acronyms: 44 Terms to Know

Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.

What is O&O Advertising?

Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.

Best DSPs for Programmatic Advertising

Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.

Supply-Side Platforms (SSPs) Explained

Programmatic Advertising: What is a SSP?

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

What are DSPs?

Programmatic Advertising: What is a DSP?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!