MarTech vs AdTech stacks: what’s the difference?
MarTech, AdTech, MadTech: what’s the difference between these marketing and advertising terms? What are tech stacks and who uses them? Find out now!
Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the same? What is a white label ad server? Is this used in Programmatic?
DMP acronym: what does DMP stand for in marketing?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
Programmatic Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.
What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
Best DSPs for Programmatic Advertising
Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.
Supply-Side Platforms Explained: what does SSP stand for?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
What does DSP stand for: what are DSPs?
A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!
Programmatic Advertising Explained
Understand what programmatic advertising is and how it works to increase your ROI and become a specialist. Go from programmatic dummy to programmatic expert.
