Yahoo DSP: features and latest updates
Yahoo Connection API, Audience Insights, Blueprint, O&O inventory and Premium partners: discover the best Yahoo DSP features available today.
Fundamentals of Digital Marketing: 7 Free Courses to Join in 2025
Our top 7 free courses to learn the fundamentals of digital marketing (with certificate) in 2025. From Search to Programmatic, you’ll find a course for you!
MarTech vs AdTech stacks: what’s the difference?
MarTech, AdTech, MadTech: what’s the difference between these marketing and advertising terms? What are tech stacks and who uses them? Find out now!
Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the same? What is a white label ad server? Is this used in Programmatic?
DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
Programmatic Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.
What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
Best DSPs for Programmatic Advertising
Ted Jordan shares his 2025 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right Demand-Side Platform.
What does SSP stand for? What is an SSP?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
What does DSP stand for: what are DSPs?
A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!
