Device ID targeting: how does it work?
Discover what DID is and why advertisers love this tracking and attribution tool. Ted Jordan explains device ID with simple words so beginners can get a clear idea of what it is.
Advertising News – 23 June 2024
Every week, we bring you the top three news stories in the advertising industry. This week, we’ll explore the 2024 Morning Consult’s latest report on the most trusted brand of the year, the EU parliament’s new law banning greenwashing and misleading product information, and Uber allowing programmatic media buying on their Rides App.
Most popular Ad Formats in Programmatic
DOOH, Programmatic banner ads, Native, CTV: discover the most popular ad formats in Programmatic Advertising, explained for beginners.
Advertising News – 09 June 2024
This week, we’ll explore Google’s latest algorithm update and it’s massive impact on independent websites, the newly passed media Freedom Act in the EU aimed at protecting journalists, and a recent study on brand safety in advertising by IAS.
Contextual Targeting in Programmatic
We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.
CTV advertising: what does CTV stand for?
With more than 111M households using CTVs in the US, CTV advertising continues to gain more users, from small to large companies. Discover what CTV advertising is and some important information about it, before launching your first CTV campaign. What does CTV stand for? Find out now!
What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
Best DSPs for Programmatic Advertising
Ted Jordan shares his 2025 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right Demand-Side Platform.
Advertising Pixels and Cookies: Types, Definition and Examples
Wondering how to differentiate advertising pixels from cookies? You don’t understand the difference between first-party data and third-party data? Good news! Ted Jordan, our advertising expert, explains all these terms in this article. Best practices, pixel examples, troubleshooting tips, and much more!
What does SSP stand for? What is an SSP?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
