Website cookies explained (definition and examples)
Learn what website cookies are, why we use it and how they work on websites. Ted Jordan uses simple words so beginners will understand!
Advertising News – 09 June 2024
This week, we’ll explore Google’s latest algorithm update and it’s massive impact on independent websites, the newly passed media Freedom Act in the EU aimed at protecting journalists, and a recent study on brand safety in advertising by IAS.
Contextual Targeting in Programmatic
We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.
What is CTV advertising?
With more than 111M households using CTVs in the US, CTV advertising continues to gain more users, from small to large companies. Discover what CTV advertising is and some important information about it, before launching your first CTV campaign. What does CTV stand for?
What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
Best DSPs for Programmatic Advertising
Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.
3rd party pixels and cookies
Welcome to the world of 3rd party data: discover why pixels and cookies are important and what their role in programmatic advertising is.
Advertising pixels: types, pros and best practices
Learn the basics of Programmatic Advertising with Ted Jordan! Today, we explain what a pixel is in advertising with simple words and expertise. Ready to learn?
Supply-Side Platforms (SSPs) Explained
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
What are DSPs?
A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!
