Billboard (970×250)
Is 970×250 ad size for mobile or desktop? What is an expandable billboard? Understand what is the IAB Billboard format and why you should or should not use it for your digital campaigns.
Programmatic Advertising Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.
Cookieless Targeting Solutions in Programmatic
Discover all the cookieless targeting solutions you can use in Programmatic in order to collect and use data without cookies. Cookieless Programmatic will have no secret for you thanks to Ted Jordan.
Device ID in Programmatic: how does it work?
Discover what DID is and why advertisers love this tracking and attribution tool. Ted Jordan explains device ID with simple words so beginners can get a clear idea of what it is.
Advertising News – 23 June 2024
Every week, we bring you the top three news stories in the advertising industry. This week, we’ll explore the 2024 Morning Consult’s latest report on the most trusted brand of the year, the EU parliament’s new law banning greenwashing and misleading product information, and Uber allowing programmatic media buying on their Rides App.
Most popular Ad Formats in Programmatic
DOOH, Programmatic banner ads, Native, CTV: discover the most popular ad formats in Programmatic Advertising, explained for beginners.
Website cookies 101: definition and examples
Learn what website cookies are, why we use it and how they work on websites. Ted Jordan uses simple words so beginners will understand!
Advertising News – 09 June 2024
This week, we’ll explore Google’s latest algorithm update and it’s massive impact on independent websites, the newly passed media Freedom Act in the EU aimed at protecting journalists, and a recent study on brand safety in advertising by IAS.
Contextual Targeting in Programmatic
We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.
What is CTV advertising?
With more than 111M households using CTVs in the US, CTV advertising continues to gain more users, from small to large companies. Discover what CTV advertising is and some important information about it, before launching your first CTV campaign.
