Advertising News – 28 July 2024
Welcome back to AdNews! This week, we will cover some nice tools to avoid biased media outlets, speak about some major trends in the industry, and close things off with an amazing ad piece by Coca-Cola!
Desktop Leaderboard (728×90)
Learn more about the desktop leaderboard 728×90 format: desktop and tablet specs, live and mock-up examples, best practices…
Mobile Leaderboard (320×50)
What are the leaderboard 320×50 specs? Where are these banners displayed on smartphones? Find answers to your questions about mobile leaderboard ads and discover some 320×50 examples!
MPU (300×250)
What’s a desktop MPU? Is MPU format available on tablet or mobile? Discover the 300×250 format used by most advertisers in their digital campaigns. With examples!
Billboard (970×250)
Is 970×250 ad size for mobile or desktop? What is an expandable billboard? Understand what is the IAB Billboard format and why you should or should not use it for your digital campaigns.
Programmatic Advertising Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.
Cookieless Targeting Solutions in Programmatic
Discover all the cookieless targeting solutions you can use in Programmatic in order to collect and use data without cookies. Cookieless Programmatic will have no secret for you thanks to Ted Jordan.
Device ID in Programmatic: how does it work?
Discover what DID is and why advertisers love this tracking and attribution tool. Ted Jordan explains device ID with simple words so beginners can get a clear idea of what it is.
Advertising News – 23 June 2024
Every week, we bring you the top three news stories in the advertising industry. This week, we’ll explore the 2024 Morning Consult’s latest report on the most trusted brand of the year, the EU parliament’s new law banning greenwashing and misleading product information, and Uber allowing programmatic media buying on their Rides App.
Most popular Ad Formats in Programmatic
DOOH, Programmatic banner ads, Native, CTV: discover the most popular ad formats in Programmatic Advertising, explained for beginners.
