The role of machine learning in advertising
What does the ML acronym mean? What’s the difference between AI and ML? Discover the expanding role of machine learning in Programmatic, with the help of Ted Jordan, a programmatic expert and media trader.
Rich media ads
Today, learn the difference between standard banners and rich media ads, discover why rich media is one of the best digital advertising formats and why you should start using it for your campaigns. We’ll share plenty of examples with you to understand this interactive ad format!
Yahoo DSP: features and latest updates
Yahoo Connection API, Audience Insights, Blueprint, O&O inventory and Premium partners: discover the best Yahoo DSP features available today.
Fundamentals of Digital Marketing: 7 Free Courses to Join in 2025
Our top 7 free courses to learn the fundamentals of digital marketing (with certificate) in 2025. From Search to Programmatic, you’ll find a course for you!
MarTech vs AdTech stacks: what’s the difference?
MarTech, AdTech, MadTech: what’s the difference between these marketing and advertising terms? What are tech stacks and who uses them? Find out now!
Impressions vs views: what’s the difference?
Learn the difference between impressions vs views, unique impressions vs total impressions, impressions vs reach, and much more! Ready to become a digital marketing expert with the help of Ted Jordan?
Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the same? What is a white label ad server? Is this used in Programmatic?
Omnichannel vs multichannel marketing: definitions and examples
Omnichannel vs multichannel: what’s the difference between these marketing approaches? How to create an omnichannel strategy? Get an introduction to omnichannel marketing and learn from seamless experiences and examples.
DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
2025 Programmatic Advertising and AdTech conferences (8 events)
8 Programmatic Advertising and AdTech conferences to attend in 2025. Learn, network, discover, attend workshops: get better at Programmatic.
