Programmatic Curation: the latest targeting trend in advertising
What is Programmatic curation? Why are more brands using it for their campaigns? Is inventory curation the new super targeting option to try? Find out now!
Omnichannel vs multichannel marketing: definitions and examples
Omnichannel vs multichannel: what’s the difference between these marketing approaches? How to create an omnichannel strategy? Get an introduction to omnichannel marketing and learn from seamless experiences and examples.
DMP acronym: what does DMP stand for in marketing?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
2025 Programmatic Advertising and AdTech conferences (8 events)
8 Programmatic Advertising and AdTech conferences to attend in 2025. Learn, network, discover, attend workshops: get better at Programmatic.
Choosing the right KPIs for your Programmatic campaigns
Find examples of common KPIs in Programmatic campaigns and read our guidelines to track and optimise your campaigns in an efficient manner.
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
The power of Programmatic audio ads
With American adults spending more than two and half hours listening to audio each day, discover why the use Programmatic audio advertising is increasing each year. Learn what Programmatic audio is and discover its various advantages.
Programmatic Certification: how to get certified in Programmatic Marketing
Stand out from competition: get a Programmatic Certification! Learn why Programmatic Marketing is a great career and why you should get certified.
Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
Programmatic audience targeting: reach the right audience
Increase your conversion rate with Programmatic audience targeting options. Discover how to reach the right audience in a cost-effective way thanks to Ted Jordan.
