Yahoo DSP: features and latest updates
Yahoo Connection API, Audience Insights, Blueprint, O&O inventory and Premium partners: discover the best Yahoo DSP features available today.
Fundamentals of Digital Marketing: 7 Free Courses to Join in 2025
Our top 7 free courses to learn the fundamentals of digital marketing (with certificate) in 2025. From Search to Programmatic, you’ll find a course for you!
MarTech vs AdTech stacks: what’s the difference?
MarTech, AdTech, MadTech: what’s the difference between these marketing and advertising terms? What are tech stacks and who uses them? Find out now!
Impressions vs views: what’s the difference?
Learn the difference between impressions vs views, unique impressions vs total impressions, impressions vs reach, and much more! Ready to become a digital marketing expert with the help of Ted Jordan?
Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the same? What is a white label ad server? Is this used in Programmatic?
Omnichannel vs multichannel marketing: definitions and examples
Omnichannel vs multichannel: what’s the difference between these marketing approaches? How to create an omnichannel strategy? Get an introduction to omnichannel marketing and learn from seamless experiences and examples.
DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s behind the DMP acronym now.
2025 Programmatic Advertising and AdTech conferences (8 events)
8 Programmatic Advertising and AdTech conferences to attend in 2025. Learn, network, discover, attend workshops: get better at Programmatic.
Digital Marketing KPIs and Metrics with Formulas
Find examples of common KPIs in Programmatic campaigns and read our guidelines to track and optimise your campaigns in an efficient manner.
Drive to Store advertising: how to increase foot traffic in your shop
Increase foot traffic to your store with Drive to Store advertising and understand the role of mobile advertising in DTS campaigns.
