In 2025, companies around the globe will spend about 1.87 trillion US dollars on advertising and marketing (source: Statista 2025). If you’re interested in starting a career in marketing, this is the time to learn the fundamentals of digital marketing. From search to programmatic, knowing the digital marketing fundamentals will help you land a job at one of the biggest tech companies. Or you could join a small marketing agency if you prefer.
Working in this industry requires various skills, but, most importantly, you must know how to adapt between platforms, strategies and campaign types. Marketing is much more than creating PPC campaigns on Google nowadays!
New to the digital marketing world? Eager to diversify across marketing formats?
Check out the best free courses to join in 2025, selected by Ted Jordan, our digital marketing expert.
The best free digital marketing courses in 2025
- Digital marketing fundamentals – Google and Hubspot
- How to become an AI-powered marketer – Semrush
- Spreadsheet dashboard fundamentals for reporting – Udemy
- How to use Instagram and Facebook for your marketing – Meta
- Run display campaigns on Yahoo DSP – Ted Jordan
- Marketing with Canva – Canva
From basic knowledge to niche expertise, you’ll definitely find a free course to boost your marketing career.
Let’s start with the fundamentals of digital marketing!
Fundamentals of Digital Marketing by Google and Hubspot
If you’re new to the digital marketing world, we highly recommend that you learn the basics first. To do so, you can join one of the following courses, or both: Fundamentals of Digital Marketing by Google and Digital Marketing Fundamentals by Hubspot.
Fundamentals of Digital Marketing – Google Skillshop
This free online course has been designed for beginners and covers various topics such as AI tools and video marketing. Of course, this training has been designed around Google products, so you might want to check other training providers to expand your knowledge. At the end of the course, you’ll earn an award, which is always nice: add it to your LinkedIn profile!
- Duration: 40 hours
- Languages: English (the free Google course will be available in French, Ukrainian, Spanish, Italian, German and Arabic soon)
- Certificate: Yes
- Price: Free
- More information
Digital Marketing Fundamentals – Hubspot Academy
This Hubspot Academy’s free lesson is for SMB owners and new digital marketers who want to acquire basic knowledge across various channels. The course is relatively quick: only 30 minutes, 3 videos to watch. Videos are presented by Jorie Munroe, a senior marketing manager who loves data analytics.
- Duration: 30 minutes
- Languages: English, German, Spanish, French, Japanese and Portuguese
- Certificate: Yes, if you complete the Digital Marketing Course
- Instructor: Jorie Munroe
- Price: Free
- More information
Become an AI-powered marketer – Semrush Academy
With the plethora of AI tools available on the market these days, AI marketing is becoming a subject of interest. If you’re looking for prompts to enhance your productivity and creativity, we recommend that you join the Semrush Academy’s course. This free AI marketing course is presented by Michael Olaye, Executive Vice President at Huge with 25 years+ of experience in marketing.
- Duration: 1h30
- Language: English
- Certificate: Yes
- Instructor: Michael Olaye
- Price: Free
- More information
Free spreadsheet dashboard course for reporting – Ted Jordan
Data processing and reporting skills are non-negotiable when you work in digital marketing. They help you pitch products and upsells, and enhance end of campaign report data for clients and agencies. This free online spreadsheet course is perfect for learning Excel and Google Sheets’ fundamental functions and tools. Ted Jordan, a digital marketing expert, created this quick course to help beginners impress their employer. 5,000+ students have already joined this dashboard course and gave it a 4.3/5 note on Udemy.
- Duration: 35 minutes
- Language: English
- Certificate: Yes, if you complete the Excel Spreadsheet Certification
- Instructor: Ted Jordan
- Price: Free
- More information
Instagram marketing course – Meta
We could not talk about digital marketing without mentioning social media platforms. Depending on your audience’s age, you may want to advertise on LinkedIn, Instagram, TikTok or Facebook. Meta provides a variety of free courses (articles, videos) to learn how to become an Instagram marketer (it works for other Meta platforms).
- Duration: Unlimited
- Languages: English (some courses are available in German, Korean, Chinese, Spanish and Portuguese)
- Certificate: Yes, if you complete the Meta Certified Digital Marketing Associate course
- Price: Free
- More information
Create a display campaign on Yahoo DSP – Ted Jordan
Programmatic advertising represented 82.4% of the global digital advertising revenue in 2024 and it keeps increasing (source: Datareportal). If you’re new to programmatic, we highly recommend that you watch this free campaign set up course, provided by Ted Jordan, on one of the best DSPs of 2025: Yahoo DSP. It’s free, it’s insightful, and it’s quick!
The free Programmatic course includes two videos of 20 min each where you’ll learn what Programmatic Advertising is and how to set up a campaign on Yahoo DSP.
- Duration: less than 1 hour
- Language: English
- Certificate: Yes, if you complete the Programmatic Advertising Certification
- Instructor: Ted Jordan
- Price: Free
- Get the free course now
Free Canva course for marketing – Canva Design School
Who never used Canva as a marketer? This introduction course, followed by 2,000 learners, is perfect for learning the fundamentals of visual marketing. You’ll earn how to promote your brand and present ROI data to your manager or your customers.
- Duration: 60 minutes
- Language: English
- Certificate: Yes
- Price: Free
- More information
Start learning digital marketing for free
Now that you know where to learn the fundamentals of digital marketing for free, start studying today! From quick lessons to detailed-oriented training, there is at least one free course for you on this list.
Interested in joining one of our in-house online courses? Check out our online courses page now.
