The role of machine learning in advertising
What does the ML acronym mean? What’s the difference between AI and ML? Discover the expanding role of machine learning in Programmatic, with the help of Ted Jordan, a programmatic expert and media trader.
Rich media ads
Today, learn the difference between standard banners and rich media ads, discover why rich media is one of the best digital advertising formats and why you should start using it for your campaigns. We’ll share plenty of examples with you to understand this interactive ad format!
Yahoo DSP: features and latest updates
Yahoo Connection API, Audience Insights, Blueprint, O&O inventory and Premium partners: discover the best Yahoo DSP features available today.
Fundamentals of Digital Marketing: 7 Free Courses to Join in 2026
Our top 7 free courses to learn the fundamentals of digital marketing (with certificate) in 2025. From Search to Programmatic, you’ll find a course for you!
SQL Dialects – Understanding the Variations Across Platforms
Discover the differences between popular SQL dialects like MySQL, PostgreSQL, SQL Server, Oracle, and SQLite, and learn how to adapt your queries for different environments. .title { font-family: Arial, sans-serif; font-size: 20px; font-weight: bold; } .subtitle { font-family: Arial, sans-serif; font-size: 16px; font-weight: bold; } .label { font-family: Arial, sans-serif; font-size: 14px; } .code { […]
SQL Best Practices – Writing Clean, Secure, and Efficient Queries
Learn essential SQL best practices to write queries that are not only clean and secure but also optimized for performance. SQL Best Practices Quality SQL Clean & Readable • Consistent formatting • Clear naming conventions Secure • Parameterized queries • Proper permissions Efficient • Proper indexing • Avoid SELECT * Maintainable • Comprehensive comments • […]
Troubleshooting Common SQL Errors – Debugging Tips and Tricks
Learn how to diagnose and fix common SQL errors with practical debugging strategies and tips. Introduction Even seasoned SQL developers encounter errors in their queries. Whether it’s a syntax mistake, a missing table, or a logic error, understanding how to troubleshoot and debug SQL queries is an essential skill. In this article, you’ll learn: For […]
Working with Stored Procedures, Functions, and Triggers in SQL
Learn how to automate and encapsulate your SQL code with stored procedures, functions, and triggers for more efficient database operations. .title { font-family: Arial, sans-serif; font-size: 20px; font-weight: bold; } .subtitle { font-family: Arial, sans-serif; font-size: 18px; font-weight: bold; } .label { font-family: Arial, sans-serif; font-size: 14px; } .code { font-family: ‘Courier New’, monospace; font-size: […]
Understanding SQL Transactions – COMMIT, ROLLBACK, and ACID Properties
Learn how SQL transactions ensure data integrity through COMMIT, ROLLBACK, and the ACID properties, and discover best practices for managing transactional operations. SQL Transaction Flow BEGIN Database Operations COMMIT Changes Saved ROLLBACK Changes Undone Alt text: Diagram illustrating the concepts of SQL transactions, including COMMIT, ROLLBACK, and ACID properties Introduction As you advance in SQL, […]
MarTech vs AdTech stacks: what’s the difference?
MarTech, AdTech, MadTech: what’s the difference between these marketing and advertising terms? What are tech stacks and who uses them? Find out now!