Blog Posts

Dive into a realm of media mastery, data analytics and business acumen, coupled with innovative marketing consulting and training.

Learn how programmatic advertising works, master Excel functions and tools, and reinforce your knowledge by reading our blog posts.

These posts are a great addition to our certifying online courses!

What is Programmatic Advertising?

Understand what programmatic advertising is and how it works to increase your ROI and become a programmatic specialist.

Programmatic Advertising: What is a DSP?

What are DSPs?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!

Best DSPs for Programmatic Advertising

Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.

Programmatic Advertising: What is a SSP?

Supply-Side Platforms (SSPs) Explained

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

What is O&O Advertising?

Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.

Advertising pixels: types, pros and best practices

Learn the basics of Programmatic Advertising with Ted Jordan! Today, we explain what a pixel is in advertising with simple words and expertise. Ready to learn?

How to change shapes in Excel column charts

Learn how to easily change the columns shape in your Excel charts so your colleagues and customers will remember your impacting graphs.

How to use the LEFT, RIGHT and MID functions

Learn how to extract text in Excel with the LEFT, RIGHT and MID functions. Plenty of examples to learn from and functions are explained with simple words. If you start...