Blog Posts

Dive into a realm of media mastery, data analytics and business acumen, coupled with innovative marketing consulting and training.

Learn how programmatic advertising works, master Excel functions and tools, and reinforce your knowledge by reading our blog posts.

These posts are a great addition to our certifying online courses!

What is O&O Advertising?

Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.

Best DSPs for Programmatic Advertising

Ted Jordan shares his list of best DSPs for Programmatic Advertising so you don’t have to lose time searching the internet to find the right Demand-Side Platform for your campaigns.

What is Programmatic Advertising?

Understand what programmatic advertising is and how it works to increase your ROI and become a programmatic specialist.

Programmatic Advertising: What is a SSP?

Supply-Side Platforms (SSPs) Explained

SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.

Programmatic Advertising: What is a DSP?

What are DSPs?

A DSP is a great tool to use but what does DSP stand for in marketing? What are some Demand-Side Platforms examples? Today, we answer your questions!

Advertising News – 09 June 2024

This week, we'll explore Google's latest algorithm update and it's massive impact on independent websites, the newly passed media Freedom Act in the EU aimed at protecting journalists, and a...

How to split semicolon separated values in Excel

Split semicolon separated values in Excel into columns and rows, or convert columns to semicolon separated values, like an Excel Master!

How to change shapes in Excel column charts

Learn how to easily change the columns shape in your Excel charts so your colleagues and customers will remember your impacting graphs.

How to use the LEFT, RIGHT and MID functions

Learn how to extract text in Excel with the LEFT, RIGHT and MID functions. Plenty of examples to learn from and functions are explained with simple words. If you start...

Excel IF statement: how to use it for 3 conditions

Learn how to use the Excel IF statement with multiple conditions and combine it with OR and/or AND functions!

Using Text to Column to Extract texts on Excel

Excel: How to split text into columns

If you need to extract data in Excel, you may want to use the Text to Columns tool. With only 3 steps, it's really easy to split text into columns.

Locking cells: what’s the Excel dollar sign shortcut?

The Excel absolute reference shortcut will become one of your favourites to save time! Switch from relative to absolute references in seconds using this trick.