Blog Posts

Dive into a realm of media mastery, data analytics and business acumen, coupled with innovative marketing consulting and training.

Learn how programmatic advertising works, master Excel functions and tools, and reinforce your knowledge by reading our blog posts.

These posts are a great addition to our certifying online courses!

What is O&O Advertising?

Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.

Best DSPs for Programmatic Advertising

Ted Jordan shares his 2025 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right Demand-Side Platform.

Advertising Pixels and Cookies: Types, Definition and Examples

Wondering how to differentiate advertising pixels from cookies? You don’t understand the difference between first-party data and third-party data? Good news! Ted Jordan, our advertising expert, explains all these terms...

2025 Programmatic Advertising and AdTech conferences (8 events)

8 Programmatic Advertising and AdTech conferences to attend in 2025. Learn, network, discover, attend workshops: get better at Programmatic.

Brand advertising: Homepage Takeover ads (HPTO)

What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!

Programmatic Acronyms: 44 Terms to Know

Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital...

TRUE and FALSE in Excel (with examples)

Learn how to use TRUE and FALSE functions in Excel and how to count how many times they appear in your spreadsheet. Become a Spreadsheet Master with Ted Jordan!

How to split semicolon separated values in Excel

Split semicolon separated values in Excel into columns and rows, or convert columns to semicolon separated values, like an Excel Master!

How to change shapes in Excel column charts

Learn how to easily change the columns shape in your Excel charts so your colleagues and customers will remember your impacting graphs.

TODAY and NOW formulas in Excel

Calculate the number of remaining days before a date in Excel easily with TODAY and NOW functions. Learn how to check when a worksheet was last refreshed or set deadlines...

Locking cells: what’s the Excel dollar sign shortcut?

The Excel absolute reference shortcut will become one of your favourites to save time! Switch from relative to absolute references in seconds using this trick.

Scroll to top button in Excel: how to add one?

Add a scroll to top button in Excel to impress your customers and use shortcuts to go back to the first cell of your worksheet. Learn Excel tips and trick...