DOOH advertising explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and in Europe.
In-feed ads: Definition and Examples
What exactly are in-feed ads? Are they only available on mobile? Are in-feed ads available on Programmatic platforms? Get answers to your questions, with Ted Jordan!
Billboard (970×250)
Is 970×250 ad size for mobile or desktop? What is an expandable billboard? Understand what is the IAB Billboard format and why you should or should not use it for your digital campaigns.
Programmatic Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words, by Ted Jordan, for Digital Advertising beginners.
Cookieless Targeting in Programmatic
Discover all the cookieless targeting solutions you can use in Programmatic in order to collect and use data without cookies. Cookieless Programmatic will have no secret for you thanks to Ted Jordan.
Most popular Ad Formats in Programmatic
DOOH, Programmatic banner ads, Native, CTV: discover the most popular ad formats in Programmatic Advertising, explained for beginners.
Best DSPs for Programmatic Advertising
Ted Jordan shares his 2026 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right Demand-Side Platform.
What does SSP stand for? What is an SSP?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
Programmatic Advertising Explained
Understand what programmatic advertising is and how it works to increase your ROI and become a specialist. Go from programmatic dummy to programmatic expert.